[4HUNNID: NEW COLLECTION DROP]
— ROLE PHOTOGRAPHER & GRAPHIC DESIGNER // — SCOPE PRODUCT PHOTOGRAPHY, FLAT LAY STYLING, PHOTO EDITING, DIGITAL DESIGN, EMAIL, PAID ADS, SOCIAL ASSETS
ABOUT THE PROJECT
This project supported the launch of a new apparel collection for 4HUNNID, the streetwear brand founded by music artist YG. I was brought on as the sole creative to produce product photography and digital assets used across PDPs and launch marketing. With an accelerated overnight timeline, the work required fast decision-making and efficient execution to deliver a launch-ready creative system without sacrificing brand clarity or quality.
KEY ROLE & RESPONSIBILITIES
Owned end-to-end creative execution, working independently from shoot through final delivery
Shot product photography for 15 styles, capturing front and back flat lays for PDP use
Edited and delivered final imagery overnight to meet next-morning launch deadlines
Designed email marketing assets to support the collection release
Created digital ad and social post variations for Facebook and Twitter
Delivered a launch-ready asset suite used across PDPs and digital marketing channels
