ABOUT THE PROJECT

Academy of DJs, a Los Angeles– and Orange County–based boutique music academy, is known for its hands-on DJ education. This project marked my first collaboration with the brand, where I shaped the visual approach for the Season 14 enrollment campaign. Working within existing brand guidelines, I developed a refreshed promotional aesthetic that introduced contemporary graphic elements while maintaining the academy’s established identity. The goal was to create a clear, engaging enrollment campaign that elevated the academy’s visibility and encouraged prospective students to apply. The creative balanced energy and clarity, contributing to the highest volume of applicant interest to date and a fully booked season.

KEY ROLE & RESPONSIBILITIES

• Owned the visual concept and execution for the Season 14 enrollment campaign

• Worked closely with one of the founders to align creative with brand vision and enrollment goals

• Developed a moodboard and visual framework to establish the campaign’s look and feel

• Designed social, site, and print assets to drive enrollment and applicant interest

• Delivered a successful campaign outcome that led to continued design work across future seasons