ABOUT THE PROJECT

The 3D Cheek Powder launch marked Maven Beauty’s first new release in over a year and a highlight for Fashion Nova’s beauty division. Sold exclusively on FashionNova.com, Maven Beauty is a bold, color-forward brand that empowers customers to feel confident. The launch introduced 13 luxurious, moisture-encapsulating powders across Highlighters & Bronzers, Peaches, and Pinks & Purples, requiring a creative system that made the products stand out on a crowded landing page. The goal was to drive engagement and purchase by showcasing vivid shades and a luxurious formula through bold, confidence-inspiring visuals across digital, social, and physical touchpoints.

KEY ROLE & RESPONSIBILITIES

• Produced high-impact launch assets including influencer PR postcards, 5x7 mailers, launch emails, PDP graphics, social posts, and YouTube covers

• Designed a neutral, conversion-focused landing page that highlighted the 3D Cheek Powder visuals

• Developed PDP and informational graphics to communicate product benefits, shade families, and usage

• Collaborated with the Creative Director and creative team to refine assets and support a coordinated launch

• Maintained consistency and quality across all assets to meet Maven Beauty and Fashion Nova brand standards