MAVEN BEAUTY: 3D CHEEK POWDER
[MAVEN BEAUTY: BRAND EXCLUSIVE LAUNCH]
— ROLE GRAPHIC DESIGNER // — SCOPE ART DIRECTION SUPPORT, DIGITAL DESIGN, SOCIAL, EMAIL, PDP, LANDING PAGE, PRINT
ABOUT THE PROJECT
The 3D Cheek Powder launch marked Maven Beauty’s first new release in over a year and a highlight for Fashion Nova’s beauty division. Sold exclusively on FashionNova.com, Maven Beauty is a bold, color-forward brand that empowers customers to feel confident. The launch introduced 13 luxurious, moisture-encapsulating powders across Highlighters & Bronzers, Peaches, and Pinks & Purples, requiring a creative system that made the products stand out on a crowded landing page. The goal was to drive engagement and purchase by showcasing vivid shades and a luxurious formula through bold, confidence-inspiring visuals across digital, social, and physical touchpoints.
KEY ROLE & RESPONSIBILITIES
Produced high-impact launch assets including influencer PR postcards, 5x7 mailers, launch emails, PDP graphics, social posts, and YouTube covers
Designed a neutral, conversion-focused landing page that highlighted the 3D Cheek Powder visuals
Developed PDP and informational graphics to communicate product benefits, shade families, and usage
Collaborated with the Creative Director and creative team to refine assets and support a coordinated launch
Maintained consistency and quality across all assets to meet Maven Beauty and Fashion Nova brand standards