ABOUT THE PROJECT
NOVA RESORT was Fashion Nova’s Spring editorial campaign, positioning the brand as the go-to destination for resort-ready vacation looks across apparel and swim. The campaign introduced a fresh seasonal visual direction that balanced bold sex appeal with refined, editorial sensibility, while a unified design system across all fashion divisions—including curve, men, and kids—brought consistency to the experience. The goal was to launch a high-impact seasonal campaign that refreshed Fashion Nova’s Spring visual language while driving engagement and conversion. Designed to scale across homepage, app, social, email, and paid media, the campaign became one of the longest-running homepage features of the year and contributed to profitable results.