ABOUT THE PROJECT

NOVA RESORT was Fashion Nova’s Spring editorial campaign, positioning the brand as the go-to destination for resort-ready vacation looks across apparel and swim. The campaign introduced a fresh seasonal visual direction that balanced bold sex appeal with refined, editorial sensibility, while a unified design system across all fashion divisions—including curve, men, and kids—brought consistency to the experience. The goal was to launch a high-impact seasonal campaign that refreshed Fashion Nova’s Spring visual language while driving engagement and conversion. Designed to scale across homepage, app, social, email, and paid media, the campaign became one of the longest-running homepage features of the year and contributed to profitable results.

KEY ROLE & RESPONSIBILITIES

• Set the visual direction for the NOVA RESORT Spring editorial campaign

• Built a seasonal design system spanning typography, color, gradients, and textures across all fashion divisions

• Introduced a new headline typeface to refresh seasonal expression while preserving brand equity

• Designed the women’s homepage and collection-level assets, including banners and app store visuals

• Developed cross-channel creative in close partnership with executive, creative, and merchandising teams