ABOUT THE PROJECT
This project marked the launch of NovaBEAUTY as an independent beauty brand, introducing its first original makeup collections through a phased rollout that began with lip products and expanded to eye products. The launch established a confident, premium brand identity, emphasizing variety, texture, and usage across multi-shade liners, lipsticks, glosses, palettes, and brushes. The goal was to drive awareness and adoption of these collections while educating customers on shade range and product use. Creative supported site, PDPs, social, digital advertising, and in-store touchpoints, reinforcing a cohesive and recognizable brand system and laying the foundation for NovaBEAUTY’s long-term presence in the beauty space.
