ABOUT THE PROJECT
Glow Effect was the launch campaign for NovaBEAUTY’s Face & Body Highlighter and Kabuki Brush, representing one of the brand’s earliest product introductions. Featuring five shades designed for a range of skin tones, the campaign established a luxurious, glow-forward visual language while maintaining Fashion Nova’s signature confidence and sex appeal. The goal was to generate strong demand in a competitive beauty market, with creative that highlighted shade range, glow, and texture across site, social, and in-store touchpoints, driving rapid engagement and contributing to a successful sell-out.
